Facebook Loops Major TV Networks Into Social Conversations. Facebook continues to aggressively emphasize real-time conversations on the site. The world’s largest social network will now share weekly data on social chatter with the country’s four largest television networks, as first reported by The Wall Street Journal. The weekly reports, which Facebook will send to ABC, NBC, Fox and CBS, will contain information on social conversations surrounding certain shows or programs.
Facebook currently measures these kinds of interactions in the form of Likes, comments and shares. The reports will contain data on the top 45 shows from across all four networks, and each network will be able to see data from competitors.
“We’ve started working directly with many of the top networks to give them insight into what the hundreds of millions of people have to say about their shows,” a Facebook spokesperson said in a statement to Mashable. “These reports are part of a broader initiative to better understand how the conversations happening across Facebook relate to real-world activity. We will continue to take steps which provide value for our network partners to help them better understand and engage with their audiences.”
Sharing data about social interactions surrounding television is not new to Facebook. The company often promotes these figures for major television events like the Oscars or the Super Bowl, but these weekly reports will include info about shows that are not necessarily major prime time events.
Facebook’s focus on real-time conversations has been sharpened over the past few months. The company announced Monday that users with Graph Search will soon be able to scour the site for specific topics mentioned in posts and status updates, a way for users to find conversations that may not be at the top of their News Feed.
During the company’s most recent earnings call, Facebook pointed out that between 88 and 100 million users tune into the site during prime time television hours.
All of this comes back to the company’s effort to make Facebook the “place to be” for second screen television viewing. Twitter is approaching real-time television conversations in much the same way; both companies have added impressive partnerships with television networks in the past month. Twitter is slated to begin its partnership with Nielsen to release the “Nielsen Twitter TV Rating” this fall, a report that will contain details about television conversations taking place over Twitter.
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